Novus Loyalty IPO

About Novus Loyalty IPO

The Novus Loyalty IPO opens on Tuesday, March 17, 2026 and closes on Friday, March 20, 2026. The allotment of shares will take place on Monday, March 23, 2026. The credit of shares to the demat account will take place on Tuesday, March 24, 2026. The initiation of refunds will take place on Tuesday, March 24, 2026. The listing of shares will take place on Wednesday, March 25, 2026.

The offer consists of both a fresh issue and an offer for sale component. The fresh issue will include up to 0.33 crore shares aggregating to ₹48.18 crores. The offer for sale portion includes 0.08 crore shares aggregating to ₹11.97 crores. The total number of shares and the aggregate amount are 41,20,000 shares (aggregating up to ₹60 crores).

Novus Loyalty IPO’s price band is set at ₹139 to ₹146 per share. The lot size for an application is 1,000. The minimum amount of investment required by an individual investor (retail) is ₹2,92,000 (2,000 shares) (based on upper price). The minimum lot size for investment required by HNIs is 3 lots (3,000 shares), amounting to ₹4,38,000.

Novus Loyalty is a technology-driven company offering loyalty and rewards solutions tailored for industries such as Fintech, E-commerce, Software, Finance, Banking, FMCG and Real Estate. Focused on enhancing customer engagement, retention, and acquisition, the company has developed a modern, scalable loyalty platform using the latest technology stack.

Objectives of Novus Loyalty IPO

• Funding of expenditure towards investment in upgrading existing products and development of new products.
  
• Business development and marketing activities including manpower hiring.
  
• General corporate purposes and unidentified inorganic acquisitions.
  

Industry Outlook

The India Loyalty Management Market has been witnessing significant trends that are reshaping consumer engagement and brand loyalty. One major driver is the increasing digitalisation in the retail and service sectors, propelled by the rapid adoption of smartphones and the internet across urban and rural India.

The rapid digital transformation in the retail industry is driving the adoption of loyalty management solutions in this sector. Innovative digital loyalty and engagement platforms, including mobile apps and online platforms, are helping retail businesses engage with customers across various touchpoints.

As per MRFR analysis, the India Loyalty Management Market Size was estimated at 406.88 (USD Million) in 2023.The India Loyalty Management Market Industry is expected to grow from 432.25(USD Million) in 2024 to 1,000 (USD Million) by 2035. The India Loyalty Management Market CAGR (growth rate) is expected to be around 7.923% during the forecast period (2025 – 2035).

About Novus Loyalty

Novus Loyalty is a technology-driven company offering loyalty and rewards solutions tailored for industries such as Fintech, E-commerce, Software, Finance, Banking, FMCG and Real Estate. Focused on enhancing customer engagement, retention, and acquisition, they have developed a modern, scalable loyalty platform using the latest technology stack.

The company provides both customisable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. The platform is built to be flexible and efficient, making it easy to connect with a company’s existing systems.

Strengths of Novus Loyalty

• Comprehensive loyalty solutions.
  
• Experienced promoters and management team.
  
• Clients in the international markets.
  
• Quality assurance, quality certification, and compliance.
  
• Professional management.
  

Risks of Novus Loyalty

• Significant disruptions in their information technology systems or breaches of data security.
  
• Any adverse developments affecting their operations in Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, New Delhi, and Karnataka.
  
• Any decline in demand for their services within the Fintech, Finance, and E-commerce verticals.
  
• Fluctuations in the performance of the industries in which their customers operate.
  
• Fluctuations in foreign currency exchange rates.
  

Source: www.bseindia.com, www.nseindia.com,

Notes:

1. The figures for Novus Loyalty are based on Restated Financial Statements for the year ended March 31, 2025, after considering the bonus issue.

2. P/E Ratio has been computed based on their respective closing market price on September 29, 2025, as divided by the Basic EPS as on March 31, 2025.

3. RoNW is calculated as Restated Profit for the year attributable to equity shareholders divided by the Net Worth of Novus Loyalty.

4. Net asset value per equity share is calculated as net worth as of the end of the relevant year divided by the weighted average number of equity shares outstanding at the end of the year.

5. Price Earning (P/E) Ratio in relation to the Issue Price of ₹[-] per share.

6. The face value of the share is ₹10/- per share and the Issue Price is of ₹[-] per share are [-] times of the face value.

Anchor Investor Bidding Date: Monday, March 16, 2026

*The company and the Selling Shareholders in consultation with the BRLM may consider participation by Anchor Investors in accordance with the SEBI ICDR Regulations. The Anchor Investor Bid/ Offer Period shall be one Working Day prior to the Bid/Offer Opening Date.

Registrar: KFin Technologies Limited
Book Running Lead Managers: Smart Horizon Capital Advisors Private Limited

Novus Loyalty Business Model

The company earns its revenue by offering loyalty and rewards solutions tailored for industries such as Fintech, E-commerce, Software, Finance, Banking, FMCG and Real Estate.

Novus Loyalty Growth Trajectory

(Restated Data) Novus Loyalty’s Total Income for FY25 was ₹104.63 crores, whereas in FY24 and FY23 it was ₹73.61 crores and ₹59.61 crores, respectively.

The Profit After Tax for FY25 was ₹3.58 crores, whereas in FY24 and FY23 it was ₹2.96 crores and ₹0.55 crores, respectively.

Their EBITDA for FY25 was ₹5.69 crores, whereas in FY24 and FY23 it was ₹4.82 crores and ₹2.27 crores, respectively.

Novus Loyalty Market Position

The company operates in both the domestic and international markets. In the domestic markets, their customer base is spread across states, namely Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi and Karnataka. In the international markets, they are spread across the globe with presence in countries including the UAE, the USA, Australia and Puerto Rico.

As of 31 March 2025, the company’s Total Income, Profit After Tax, and EBITDA were ₹104.626 crores, ₹3.585 crores, and ₹5.687 crores, respectively.

How to apply for Novus Loyalty IPO?

• Step 1: Log in to your Kotak Neo Demat account - Log in to your Demat account to access IPO investments. Next, select the current IPO section.
• Step 2: Specify IPO details - Enter the number of lots and the price you wish to apply for.
• Step 3: Enter UPI ID - After entering your UPI ID, click submit. This will place your bid with the exchange.
• Step 4: Mandate Notification - Your UPI app will receive a mandate notification to block funds.
• Step 5: Approve Request - Your funds will be blocked once you approve the mandate request on your UPI.